Our Senior Business Expansion Manager – LATAM, Roman Bogoduhov, had an insightful discussion with Soloazar, sharing his experience at the recently concluded PGS 2025. The Peru Gaming Show (PGS Lima 2025) is a pivotal event for the iGaming LatAm market, providing a platform for Endorphina to strengthen its network and explore new opportunities in the region.
Spotlight on Localized Hits: Fortune Capybara and Rooster Fury
A major highlight of Endorphina's showcase at PGS Lima 2025 was the introduction of the new Fortune Capybara slot. In the words of Roman Bogoduhov:
“Our main highlight was the new slot Fortune Capybara. The game was developed with the cultural context of the region in mind, and we expect it to resonate well with players in Peru. We also actively promoted our Rooster Fury slot, inspired by cockfighting. Both of these releases were in the spotlight at the exhibition.”
Key Market Insights: Stability, Growth, and Evolving Demands
Conversations with local operators and partners offered crucial insights into the evolving Peruvian iGaming landscape.
“Peru remains quite a conservative market — we haven’t seen major shifts in operator needs. However, a significant topic of discussion was the potential change in tax policy: there’s a proposal under consideration to introduce a 1% tax on every bet. This could have a serious impact on operators’ profitability. Other than that, the market remains stable,” explained Bogoduhov.
Despite this, the casino vertical continues to grow steadily, increasing its market share annually. Operators are focusing more attention on enhancing their casino offerings, paying more attention to promotional tools such as tournaments, free spins, and bonuses.
Endorphina is actively supporting this trend with innovative features like its sales-based bonus, which consistently delivers strong results. There's also a rising interest in crash games and more unconventional content from new providers, signaling a diversification of player preferences.
Localization and iGaming Regulation in LATAM
Endorphina's strategic approach to localization is the key to success across iGaming LATAM.
“We have a dedicated team focused on localization. It’s a critical factor for success in Latin America. It's important to understand that “Spanish” isn’t the same across countries — Spanish in Mexico, Argentina, and Spain can differ significantly, not just in language but in cultural context too. For instance, our Día de los Muertos slot performs very well in Mexico but doesn’t make it into the top charts in Argentina. We’re currently working on a game inspired by the popularity of capybaras and hamsters in Peru — a perfect example of adapting our products to a specific market,” said Roman Bogoduhov.
Looking ahead, a key trend for operators in iGaming LATAM is the ongoing shift from sports betting to casino gaming. While historically football-driven, the region is seeing more players gravitate towards casino content, prompting operators to rethink their platforms.
Endorphina, already a top 5 provider in the region, aims to break into the top 3 within the next 12-18 months by continuing to develop localized releases that truly connect with players, rather than simply replicating the success of European slots.
iGaming regulation remains a critical topic for 2025 across Latin America, particularly in countries like Chile and Mexico, where legislative processes are still underway. Another hot topic is the use of AI, as many operators are already exploring AI-powered tools for bonus optimization and personalized offers.
"We are more than just content suppliers," said Bogoduhov. "Our mission is to empower operators to grow by offering innovative tools that genuinely enhance player engagement, including unique game mechanics, creative localization approaches, and comprehensive campaign support." By consistently delivering high-quality and culturally resonant experiences, international providers like Endorphina play a crucial role in elevating industry standards and shaping player expectations across iGaming LATAM.
For more insights and news from the Peru Gaming Show 2025, check out the full interview with Soloazar here.
