Endorphina, a leading slot software provider, recently shared insights into the global slot market and player preferences in an exclusive interview with Slotegrator. Andrey Oleshko, Product Manager at Endorphina, highlighted the company's top-performing titles, regional player behaviors, and future game development strategies.
During the interview, Andrey discussed the different player preferences and elaborated on regional distinctions, noting that Asian players gravitate towards visually rich and culturally relevant Endorphina games.
“Asian players enjoy both classic and modern slots, but visual appeal plays a much bigger role for them. They gravitate toward colorful, vibrant, animated slots, often tied to their history and culture. Themes like Chinese New Year are extremely popular. For example, Fortune Snake was designed specifically around the Year of the Snake and has been well received by Asian audiences.”
“Slots featuring cute animal-like characters, like Power Balls, also perform well. A recent release, Starshine Crystals, features an anime-style girl, which was a big hit — anime visuals were the key element in its success. So in Asia, it’s not just about new mechanics, but also about relevant, colorful, and culturally resonant themes,” said Andrey Oleshko, Product Manager at Endorphina.
The second portion of the interview focused on player preferences in emerging African markets and cultural or gameplay elements that tend to drive slot popularity in Latin America. Regarding emerging African markets, Andrey stated:
“We’ve only recently started working more seriously in African markets, so analytics is still limited. However, we do see that average bets are much lower than in Europe or even Asia, but the number of bets is very high. The key is optimizing currency and stake settings for local users.”
As for Latin America, Andrey highlighted Hell Hot 100 as one of the most popular titles in the region.
“Asian-themed slots also perform well in the region; two examples are Jade Coins and Oriental Dragon, both aimed at Chinese and broader Asian audiences. This may be linked to the large Asian population in parts of Latin America, especially Brazil, including people of Japanese, Chinese, and other Asian descent,” said Andrey.
The interview also touched on the critical role of localization and tailored content in rapidly expanding markets such as Brazil and South Africa. Endorphina is actively working on retention-oriented mechanics, gamification, and new features to further enhance player engagement. This interview provides valuable insights into the dynamic landscape of the online slot industry and Endorphina's strategic approach to meeting diverse player demands.
What has Endorphina planned next? Read the full Slotegrator interview to find out!
